Top 5 Social Apps in Croatia Q4 2023: Unified Platform Performance

Throughout the fourth quarter of 2023, the top social apps in Croatia displayed diverse performance metrics across downloads, revenue, and active users. Here’s an in-depth look at the trends for Facebook Lite, TikTok, Instagram, Threads, and Likee - Short Video Community.

Facebook Lite from Meta Platforms, Inc. saw its weekly revenue fluctuate, peaking at approximately $1.4K in mid-December. Weekly downloads had a steady trend, reaching around 8K in the final week of December. The app maintained a strong user base with weekly active users increasing from 2.2M to 2.3M throughout the quarter.

TikTok by TikTok Pte. Ltd. experienced consistent weekly revenue, peaking at nearly $50K in late December. Downloads showed a significant rise, culminating in over 8.9K in the last week. Active users saw a slight decline from 640K to 610K over the quarter.

Instagram maintained a stable revenue, with a notable peak at $6.9K in early November. Downloads steadily increased, reaching up to 7.5K by the end of December. Active users remained fairly consistent, averaging around 725K throughout the quarter.

Threads showed remarkable growth in downloads, starting from zero in early December and surging to 19.5K by the end of the month. Active users followed a similar trend, escalating from 7.8K to nearly 40K within the same period.

Likee - Short Video Community from Likeme Pte. Ltd. had minimal revenue, with a peak of $72 in the final week of December. Downloads fluctuated slightly, ending the quarter with around 1.1K. Active users hovered around 25K throughout the quarter.

These insights are derived from Sensor Tower's comprehensive data. For more detailed analytics and trends, visit Sensor Tower.